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In the figure, what does the lower interior node in each figure represent?
Product Placement
A marketing strategy where branded goods or services are placed in a context usually devoid of ads, such as movies, TV shows, or news programs, for promotional purposes.
Nonpersonal
Refers to communication or interaction that does not directly involve interpersonal contact, typically seen in various forms of advertising and promotion.
Sales Promotion
Short-term incentives to encourage the purchase or sale of a product or service.
Database Marketing
A form of direct marketing using databases of customers or potential customers to generate personalized communications to promote a product or service.
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