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A local horticulturalist works with her city to design and plant flower gardens in a targeted effort to provide habitat for bees that are experiencing severe population declines. While making observations on a particular plant species she is considering for these plantings, she observes that the deep purple flowers are visited much more frequently by bees than the light pink flowers (this particular species produces flowers with shades of color varying from deep purple to light pink) . She decides to collect seeds from the deep purple plants and then germinates and grows the deep purple flowered plants in her greenhouse before transplanting them to some of the city gardens. The different colors of flowers indicate different ________ of plants and the horticulturalists is demonstrating ________ selection.
Brand Equity
The value a brand adds to a product or service, based on consumers' perceptions and experiences with the brand.
Corporate Social Responsibility
A business model where companies integrate social and environmental concerns in their operations and interactions with stakeholders, going beyond profit-making.
Legitimate Power
Authority that is recognized and accepted due to one's official or formal position within an organization.
Compliance
The act of conforming to or following rules, guidelines, or standards.
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