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The two-way is a test of
Customer Demands
The needs or requirements that consumers express for products or services, which can influence market trends and business strategies.
Customer Insights
Deep understanding or findings about customers that allow for better strategic decisions in marketing, product development, and customer experience improvement.
Customer Assessment
The process of evaluating customer needs, satisfaction, and feedback to improve products or services and enhance customer relations.
Customer-Oriented Metrics
Customer-oriented metrics are quantitative measurements used to assess how well a company meets the needs and expectations of its customers, including satisfaction scores, retention rates, and customer lifetime value.
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