Examlex
If and
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Opportunity Costs
The lost potential gain from other options when one option is chosen.
Nonmonetary Costs
Costs not easily quantified in monetary terms, including time, effort, and emotional investment made by consumers in association with a purchase.
Marketers
Professionals or organizations that engage in activities designed to identify, anticipate, and satisfy customer needs profitably.
Transactional Cost
The expenses incurred during a trade or deal, including costs of information, negotiation, and enforcement of contracts.
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