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Indicate whether each of the following should be (A) added to the bank statement balance, (B) subtracted from the bank statement balance, (C) added to the checkbook balance, or (D) subtracted from the checkbook when computing the reconciled balance.
a.Outstanding checks
b.Bank fee for printing checks
c.Error in the check register: a deposit of $995 was recorded as $955
d.Deposit which did not appear on the bank statement
e.Service fees for ATM withdrawals
Convenience
The ease and simplicity with which a task can be performed or a need can be fulfilled, often a key factor in consumer decision making.
Behavioral Segmentation
Segmentation that categorizes consumers according to how they behave with or act toward products.
Demographic Variables
Characteristics of populations used to segment markets, such as age, gender, income, education, and ethnicity.
Age
A measure of the length of time that an individual or entity has existed, often used as a criterion in demographic segmentation and targeting.
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