Markup percent is based on selling price. Compute the missing terms.
Definitions:
Fantasy Appeal
A marketing and advertising strategy that leverages imaginative, dream-like, or idealized scenarios to capture interest and influence consumer attitudes or behavior towards a product or brand.
Actual
Pertaining to what is real or existing in fact, not just in possibility or theory.
Ideal Selves
The person one aspires to be, representing one's hopes, aspirations, and personal standards.
Self-esteem
A person's overall sense of their value or worth.
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