Architect Brian Peters Spent 60% of a Week's Time Working

question 3

Short Answer

Architect Brian Peters spent 60% of a week's time working on drawings for a new apartment building. If Brian spent 18 hours working on projects other than the apartment building, compute the total hours worked.​

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Definitions:

SWOT Analysis

An evaluation of a firm’s strengths, weaknesses, opportunities, and threats.

Segmentation Analysis

The process of dividing a market into distinct subsets of customers with common needs or characteristics, to target marketing efforts more effectively.

Maslow's Hierarchy

A psychological theory that categorizes human needs into five hierarchical levels, from physiological needs to self-actualization.

Targeting

Evaluating each market segment to determine which segments present the most attractive opportunity to maximize sales.