A Researcher Measures the Correlation in Rankings for a Sample

question 71

Multiple Choice

A researcher measures the correlation in rankings for a sample of restaurants and consumers' rankings of their favorite restaurants.If = 96 and n = 12,then what is the value of the correlation coefficient?

• A)0.07
• B)0.34
• C)0.66
• D)0.94

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Definitions:

Sperling's Study

A series of experiments by George Sperling that investigated the capacity and duration of the sensory memory.

Sensory Memory

The shortest-term element of memory, which stores impressions of sensory information after the original stimuli have ended, lasting for a very brief period.

Iconic Memory

A type of visual sensory memory that holds an exact copy of what is seen for a very brief period of time, usually under a second.

Partial Report

A method used in memory research where subjects are asked to recall only a portion of the information presented to them, demonstrating the capacity of sensory memory.