If Both Main Effects and the Interaction Are Not Significant

question 30

True/False

If both main effects and the interaction are not significant using the two-way between-subjects ANOVA then post hoc tests and simple main effect tests are unnecessary.

---

Definitions:

Market Penetration

The extent to which a product or service is recognized and bought by customers in a particular market.

Diversification

A strategy of investing in a variety of assets to reduce exposure to any single investment's risk.

Strategic Marketing Process

A systematic approach to planning, executing, and managing marketing efforts to achieve business objectives.

Marketing Mix

A model used to review and manage a business’s marketing strategies, traditionally made up of the four Ps: product, price, place, and promotion.