A Researcher Records the Time It Takes (In Seconds)for Participants

question 28

Multiple Choice

A researcher records the time it takes (in seconds) for participants to respond (by pressing a key) to a familiar versus an unfamiliar word flashed onto a computer screen.In this study,the difference in response time for each participant is compared.The type of design described here is called a

• A)repeated measures design
• B)matched samples design
• C)both A and B

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Definitions:

Geodemographic

The study of populations and their characteristics, such as age, gender, and income, in specific geographic areas for market segmentation purposes.

Psychographic

Pertaining to the study of consumer lifestyles, attitudes, beliefs, and values to understand buying behaviors and preferences.

Occasion Segmentation

A type of behavioral segmentation based on when a product or service is purchased or consumed.

Psychographic Segmentation

The division of a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.