Examlex
The effect of a binary predictor is to shift the regression intercept.
Foot-In-The-Door
A persuasion technique where a small initial request is made in order to gain compliance with a larger request later.
Door-In-The-Face
A persuasion technique where a large, unreasonable request is made first, followed by a smaller, more reasonable request.
Lowballing
A sales and negotiation tactic where an initial, lower price is offered to entice a buyer, before it is subsequently raised once the buyer is interested or committed.
Mere Exposure
A mental effect where individuals grow fond of things simply because they are accustomed to them.
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