In the Model Sales = 268 + 7

question 87

True/False

In the model Sales = 268 + 7.37 Ads (both variables in dollars) an additional $1 spent on ads will increase sales by 7.37 percent.

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Definitions:

Peripheral Route Persuasion

A method of persuasion that involves convincing someone indirectly, through superficial cues or associations, rather than through the central route which involves systematic thinking and argument analysis.

Strict Attendance

emphasizes the rigorous enforcement of rules requiring presence at a designated place, such as a school or workplace, within specified times.

Foot-In-The-Door Phenomenon

The psychological tactic of getting a person to agree to a large request by first setting them up to agree to a modest request.

Situational Attributions

The process of explaining someone's behavior based on external factors or the context of the situation.