To Measure Satisfaction with Its Cell Phone Service, AT&T Takes

question 111

Multiple Choice

To measure satisfaction with its cell phone service, AT&T takes a stratified sample of its customers by age, gender, and location. Which is an advantage of this type of sampling, as opposed to other sampling methods?

• A)It is less intrusive on customers' privacy.
• B)It does not require random numbers.
• C)It gives faster results.
• D)It can give more accurate results.

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Definitions:

Commonsense Knowledge

Refers to the basic, practical knowledge and understanding of everyday situations and facts that are commonly accepted and assumed by most people.

Senior Executives

High-level managers and leaders in an organization responsible for making strategic decisions and guiding the organization's direction.

Work Interdependently

The concept of individuals or groups relying on each other’s skills, knowledge, or resources to achieve a common goal.

Globalization

Refers to the process whereby businesses, cultures, and financial markets around the world become more interconnected and interdependent.