The Most Popular Strategy for Entering New Businesses and Accomplishing

question 41

Multiple Choice

The most popular strategy for entering new businesses and accomplishing diversification is

• A) forming a joint venture with another company to enter the target industry.
• B) internal startup.
• C) acquisition of an existing business already in the chosen industry.
• D) forming a strategic alliance with another company to enter the target industry.
• E) None of these-strategic alliances and joint ventures are equally popular and rank well ahead of acquisition and internal start-up in terms of frequency of use.

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