One of the Biggest Strategic Challenges to Competing in the International

question 74

Multiple Choice

One of the biggest strategic challenges to competing in the international arena include

• A)how to avoid the risks of shifting exchange rates.
• B)whether to charge the same price in all country markets.
• C)how many foreign firms to license to produce and distribute the company's products.
• D)whether to offer a mostly standardized product worldwide or whether to customize the company's offerings in each different country market to match the tastes and preferences of local buyers.
• E)whether to pursue a global strategy or an international strategy.

---

Definitions:

Marketing Strategy

Marketing strategy is a long-term approach outlining how a business will target potential customers and convert them into actual customers, integrating all marketing goals and policies.

Financial Projections

Estimates of a company's future financial performance, including income, revenues, expenses, and cash flow over a specified period.

Market Testing

The process of evaluating the potential success of a new product or service in a limited geographical area or group of people before a wider-scale launch.

Sneak Preview

An advanced viewing of a product or content before it is made available to the general public.