A Company That Succeeds in Differentiating Its Product Offering from Those

question 47

Multiple Choice

A company that succeeds in differentiating its product offering from those of its rivals can usually

• A) avoid having to compete on the basis of simply a low price.
• B) charge a price premium for its product (because buyers see its differentiating features as worth something extra).
• C) increase unit sales (because of the attraction of its differentiating product attributes).

• D) gain buyer loyalty to its brand (because some customers will have a strong preference for the company's differentiating features).
• E) All of these.

---

Definitions:

Set of Premises

A collection of statements or propositions that form the basis for a conclusion or logical argument.

Mathematics

The scientific study of numbers, quantities, shapes, and patterns, using symbolic logic and methodology to solve theoretical problems and practical applications.

Byzantine Empire

A term used to describe the Eastern Roman Empire from the fall of the Western Roman Empire in the 5th century A.D. to the fall of Constantinople in 1453.

Ancient Greek

Refers to the culture, language, and civilization of Greece during a period spanning from the 9th to the 1st century BC, known for its art, architecture, philosophy, and the origins of democracy.