The Risks of a Focused Strategy Based on Either Low-Cost

question 24

Multiple Choice

The risks of a focused strategy based on either low-cost or differentiation include

• A) the chance that niche customers will bargain more aggressively for good deals than customers in the overall marketplace.
• B) the potential for the preferences and needs of niche members to shift over time toward many of the same product attributes and capabilities desired by buyers in the mainstream portion of the market.
• C) the potential for the segment to be highly vulnerable to economic cycles.
• D) the potential for segment growth to race beyond the production or service capabilities of incumbent firms.
• E) All of these.

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Definitions:

Identity Development

The process through which individuals form, explore, and settle into their personal, social, and cultural identity or identities over their lifetime.

Intimate Partner Violence

Acts of violence or aggression by one partner against another within an intimate relationship.

Situational Couple Violence

A pattern of physical violence between partners that arises from a specific argument or situation, rather than stemming from a desire to control or dominate.

Emotional Violence

A form of abuse characterized by subjecting another to behavior that could cause psychological trauma, including anxiety, chronic depression, or post-traumatic stress.