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To Succeed with a Low-Cost Provider Strategy,company Managers Have to

question 28

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To succeed with a low-cost provider strategy,company managers have to


Definitions:

Negative Punishment

The removal of a stimulus following a given behavior in order to decrease the frequency of that behavior.

Negative Reinforcement

A process in behavior modification that involves increasing the likelihood of a behavior by removing or avoiding an aversive stimulus as a consequence of the behavior.

Positive Reinforcement

A process in which the introduction of a stimulus following a particular behavior increases the likelihood of the behavior's occurrence.

Positive Punishment

A form of behavior modification where something unfavorable is added after a behavior, with the intention of decreasing the likelihood of that behavior being repeated.

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