A Company That Succeeds in Differentiating Its Product Offering from Those

question 47

Multiple Choice

A company that succeeds in differentiating its product offering from those of its rivals can usually

• A) avoid having to compete on the basis of simply a low price.
• B) charge a price premium for its product (because buyers see its differentiating features as worth something extra).
• C) increase unit sales (because of the attraction of its differentiating product attributes).

• D) gain buyer loyalty to its brand (because some customers will have a strong preference for the company's differentiating features).
• E) All of these.

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Definitions:

Evidence

A collection of facts or information indicating whether a belief or proposition is true or valid.

Concise

Expressing or covering much in few words; brief and to the point.

Crafting a Message

The process of carefully creating a communication to ensure it effectively reaches and influences its intended audience.

Generate

Generate means to produce or create something, often through a process that involves some level of creativity or effort.