The Pitfalls of a Differentiation Strategy Include

question 21

Multiple Choice

The pitfalls of a differentiation strategy include

• A) trying to differentiate on the basis of attributes or features that are easily copied.
• B) choosing to differentiate on the basis of attributes that buyers do not perceive as valuable or worth paying for.
• C) trying to charge too high a price premium for the differentiating features.
• D) being timid and not striving to open up meaningful gaps in quality or service or performance features relative to the products of rivals.
• E) All of these.

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Definitions:

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