One of the Most Telling Signs of Whether a Company's

question 106

Multiple Choice

One of the most telling signs of whether a company's market position is strong or precarious is

• A)whether its product is strongly or weakly differentiated from rivals.
• B)whether its prices and costs are competitive with those of key rivals.
• C)whether it has a lower stock price than key rivals.
• D)the opinions of buyers regarding which seller has the best product quality and customer service.
• E)whether it is in a bigger or smaller strategic group than its closest rivals.

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Definitions:

Assurance

A guarantee or pledge, often used in the context of service quality, ensuring customer satisfaction.

Empathy

The ability to understand and share the feelings of another, essential in building effective interpersonal relationships and crucial in service-oriented industries for understanding customer needs.

Tangibles

Physical items or goods that can be seen, touched, and possessed, as opposed to services or digital products.

Knowledge Gap

A type of service gap; reflects the difference between customers’ expectations and the firm’s perception of those expectations.