The Competitive Pressures from Substitute Products Tend to Be Stronger

question 77

Multiple Choice

The competitive pressures from substitute products tend to be stronger when

• A)buyers are relatively comfortable with the quality and performance of substitutes,and the costs to buyers of switching over to the substitutes are low.
• B)there are more than 10 sellers of substitute products.
• C)substitutes exhibit the latest in technological innovation.
• D)buyers have high psychic costs in severing existing brand relationships and establishing new ones.
• E)demand for the industry's product is not very price sensitive.

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Definitions:

Single-Case Experimental

A research design that focuses on the detailed examination of a single subject or entity to gather in-depth data and study outcomes of interventions.

Intensively

With concentrated and extensive effort or strength; deeply engaged or committed to a task or activity.

Learned Helplessness

A psychological condition in which an individual learns to believe they are powerless to change their situation despite having the ability to do so, often arising from repeated failures.

Experimental Group

In experimental research, the group of subjects that receives the experimental treatment or intervention, used to test hypotheses against a control group.