In Seeking to Predict the Next Moves of Close or Key

question 13

Multiple Choice

In seeking to predict the next moves of close or key rivals,it is useful to consider such questions as:

• A) Which rivals badly need to increase their unit sales and market share?
• B) Are there predictable trends in the timing of rivals' new-product launches or marketing promotions?
• C) Which rivals have a strong incentive,along with the resources,to make major strategic changes?
• D) Which rivals are likely to enter new geographic markets or expand their product offerings?
• E) All of these

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Definitions:

Unpredictable

The quality of being unable to be predicted or foreseen, often leading to uncertainty or surprise.

Abraham Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

Sigmund Freud

Austrian neurologist known as the founding father of psychoanalysis, a method for treating psychopathology through dialogue.

Carl Rogers

A founding figure in psychotherapy research and was instrumental in the development of the humanistic approach to psychology.