Identify and Explain the Meaning and Strategic Significance of Each

question 99

Essay

Identify and explain the meaning and strategic significance of each of the following terms:
a.related diversification
b.strategic fit
c.economies of scope
d.retrenching
e.unrelated diversification

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Definitions:

Number Of Sales Calls

The total count of direct interactions, typically phone calls, made by sales representatives to potential or existing customers.

Output-Related Sales Objectives

Targets set by a business related to the quantity of sales or revenue generated within a specific period.

Unit Sales

The measurement of the quantity of items sold, not taking into account the revenue generated.

Personal Selling Process

A series of steps undertaken by salespersons to sell a product directly to a consumer, involving prospecting, presenting, handling objections, and closing the sale.