The Advantages of Using a Licensing Strategy to Participate in Foreign

question 10

Multiple Choice

The advantages of using a licensing strategy to participate in foreign markets include

• A)being especially well suited to the use of cross-market subsidization.
• B)being able to charge lower prices than rivals.
• C)enabling a company to achieve competitive advantage quickly and easily.
• D)being able to leverage the company's technical know-how or patents without committing significant additional resources to markets that are unfamiliar,politically volatile,economically uncertain,or otherwise risky.
• E)being able to achieve higher product quality and better product performance than with an export strategy.

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Definitions:

Observable Culture

The visible and tangible aspects of an organization's culture, such as behaviors, rituals, and symbols that can be seen and experienced by employees.

Culture Components

The elements that make up culture, including beliefs, values, norms, language, tools, and symbols, which are shared among members of a society or group.

Organizational Culture Artifact

Tangible or visible elements in an organization that represent its culture, values, and beliefs, including rituals, symbols, and language.

Symbols

Objects that provide meaning about a culture.