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What are the primary country differences that shape strategy choices in international markets?
Social Schemas
Cognitive frameworks that help individuals organize and interpret information about the social world and its interactions.
Physical Appearance
Refers to the outward look of individuals, including aspects of their body shape, facial features, hair, and skin.
Conformity
The act of matching attitudes, beliefs, and behaviors to group norms or politics.
Stereotypes
Widely held but fixed and oversimplified images or ideas of a particular type of person or thing.
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