The Disadvantages of Using a Franchising Strategy to Pursue Opportunities

question 23

Multiple Choice

The disadvantages of using a franchising strategy to pursue opportunities in foreign markets do not include

• A)maintaining quality control.
• B)having to decide whether to allow foreign franchisees to modify the franchisor's product offering to better satisfy the tastes and expectations of local buyers.
• C)foreign franchisees that do not always exhibit strong commitment to consistency and standardization.
• D)franchisees bearing most of the costs and risks of establishing foreign locations,so a franchisor has to expend only the resources to recruit,train,support,and monitor franchisees.
• E)the ability to build multiple profit sanctuaries.

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A theory in ethics which suggests that the correctness of an action depends on whether it conforms to a set of rules that, if universally followed, would lead to the greatest good for the greatest number.

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