When a Company Operates in the Markets of Two or More

question 54

Multiple Choice

When a company operates in the markets of two or more different countries,its foremost strategic decision is

• A)whether to use strategic alliances to help defeat its rivals.
• B)whether to vary the company's competitive approach to fit specific market conditions and buyer preferences in each host country or whether to employ essentially the same strategy in all countries.
• C)whether to maintain a national (one-country)manufacturing base and export goods to the other countries.
• D)which foreign companies to team up with via strategic alliances or joint ventures.
• E)whether to test the waters with an export strategy before committing to some other competitive approach.

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Definitions:

Parasympathetic Nervous System

A division of the autonomic nervous system responsible for rest and digestion, counterbalancing the sympathetic nervous system.

Somatic Nervous System

The part of the peripheral nervous system that handles voluntary control of body movements via skeletal muscles.

Peripheral Nervous System

The part of the nervous system outside the brain and spinal cord, including the nerves and ganglia.

Sympathetic Nervous System

A part of the autonomic nervous system that orchestrates the body's rapid involuntary response to dangerous or stressful situations.