Bypassing Regular Sales Channels in Favor of Internet Retailing Can

question 2

Multiple Choice

Bypassing regular sales channels in favor of Internet retailing can have strong appeal if it

• A)raises distribution costs and ignores channel conflicts.
• B)provides a relative cost disadvantage over rivals.
• C)offers lower margins resulting in higher selling prices to end users.
• D)includes partnering rather than competing with existing distributors.
• E)consists of a significant social media component that creates channel conflict with dealers.

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Definitions:

Perspective-Taking

The ability to see the world from another’s point of view.

Frame of Reference

A set of criteria or stated values in relation to which measurements or judgments can be made.

Self-Expansion

The desire to expand the self by including traits, qualities, and skills of another.

Partner's Identity

A concept referring to the aspects of an individual's self-concept derived from their relationship and perception by their partner.