Bypassing Regular Sales Channels in Favor of Internet Retailing Can

question 2

Multiple Choice

Bypassing regular sales channels in favor of Internet retailing can have strong appeal if it

• A)raises distribution costs and ignores channel conflicts.
• B)provides a relative cost disadvantage over rivals.
• C)offers lower margins resulting in higher selling prices to end users.
• D)includes partnering rather than competing with existing distributors.
• E)consists of a significant social media component that creates channel conflict with dealers.

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Definitions:

Affordances

The opportunities or possibilities for action provided by a particular environment or object.

Marr's Primal Sketch

Marr's primal sketch is a concept in visual processing where the visual system creates an early, two-dimensional representation of the image's contours and regions of similar texture.

Brightness

The perception of how light or dark a color appears; a visual sensation that depends on the illumination and color of objects.

Object Identity

The concept that objects are perceived as maintaining their identity despite changes in their appearance or context.