A Differentiation-Based Competitive Advantage

question 53

Multiple Choice

A differentiation-based competitive advantage

• A)nearly always is attached to the quality and service aspects of a company's product offering.
• B)most often is the result of highly effective marketing and advertising campaigns designed to build awareness and recognition of the product or service offering.
• C)requires developing at least one distinctive competence that buyers consider valuable.
• D)hinges on a company's success in developing top-of-the-line product features that will command the biggest price premium in the industry.
• E)often hinges on incorporating features that: (1)raise the performance of the product, (2)lower the buyer's overall costs of using the company's product, (3)enhance buyer satisfaction in intangible or noneconomic ways,or (4)deliver value to customers by exploiting competitive capabilities that rivals cannot match.

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Definitions:

Foreign Policy

A government's strategy in managing its relationships with other countries or international entities.

Export-Import Bank

A government agency or financial institution that provides financial assistance to facilitate the export and import of goods.

Private Spaceports

Facilities owned by non-governmental entities used for launching spacecrafts privately.

Absolute Liability

Absolute liability refers to a legal responsibility for damages or injury, even in the absence of fault or negligence.