The Advantages of Focusing a Company's Entire Competitive Effort on a Single

question 36

Multiple Choice

The advantages of focusing a company's entire competitive effort on a single market niche allows for

• A)going after a national customer base with a "something for everyone" lineup of models.
• B)scaling operations to serve the customer market segment.
• C)utilizing the full depth of the company's resources across a broad base of customers.
• D)executing competencies and capabilities better than competitors.
• E)developing offensive strategies that address company weaknesses and environmental threats.

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Definitions:

Verbal Communication

The process of expressing ideas and conveying messages through spoken words to another individual or group.

Assumptions

Beliefs or statements taken to be true without requiring empirical evidence.

Reality

The state of things as they actually exist, as opposed to how they may appear or may be thought to be.

Oral Communication

The process of expressing information or ideas through spoken words.