A Strategy to Be the Industry's Overall Low-Cost Provider Tends

question 14

Multiple Choice

A strategy to be the industry's overall low-cost provider tends to be more appealing than a differentiation or focus strategy when

• A)there are many ways to achieve product differentiation that buyers find appealing.
• B)buyers use the product in a variety of different ways.
• C)the offerings of rival firms are essentially identical,standardized,commodity-like products.
• D)buyers have high switching costs in changing from one seller's product to another.
• E)the market is composed of many buyer types,all with varying needs and expectations.

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