A Differentiation-Based Competitive Advantage

question 53

Multiple Choice

A differentiation-based competitive advantage

• A)nearly always is attached to the quality and service aspects of a company's product offering.
• B)most often is the result of highly effective marketing and advertising campaigns designed to build awareness and recognition of the product or service offering.
• C)requires developing at least one distinctive competence that buyers consider valuable.
• D)hinges on a company's success in developing top-of-the-line product features that will command the biggest price premium in the industry.
• E)often hinges on incorporating features that: (1)raise the performance of the product, (2)lower the buyer's overall costs of using the company's product, (3)enhance buyer satisfaction in intangible or noneconomic ways,or (4)deliver value to customers by exploiting competitive capabilities that rivals cannot match.

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Definitions:

Migrant Mother

A famous photograph by Dorothea Lange taken during the Great Depression, depicting a mother and her children, symbolizing the struggle and perseverance of that era.

Dorothea Lange

An influential American documentary photographer best known for her Depression-era work for the Farm Security Administration, capturing the struggles of impoverished Americans.

California

A state located on the West Coast of the United States, known for its diverse culture, significant economy, and landmark contributions to the entertainment industry.

Harlem Renaissance

Harlem Renaissance denotes a cultural, social, and artistic explosion that took place in Harlem, New York, during the 1920s, marking a significant African-American cultural movement.