Broad Differentiation Strategies Generally Work Best in Market Circumstances Where

question 40

Multiple Choice

Broad differentiation strategies generally work best in market circumstances where

• A)buyer needs and preferences are too diverse to be fully satisfied by a standardized product.
• B)most buyers have similar needs and use the product in similar ways.
• C)the products of rivals are weakly differentiated and most competitors are resorting to clever advertising to try to set their product offerings apart.
• D)buyers are price sensitive and buying switching costs are quite low.
• E)the five competitive forces are strong.

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