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A low-cost provider strategy can defeat a differentiation strategy
Market Risk Premium
The additional return expected by investors for taking on the higher risk of investing in the stock market over a risk-free rate.
Beta
A measure of a stock's volatility in comparison to the overall market; a beta above 1 indicates greater volatility than the market.
Risk-Free Rate
The theoretical rate of return of an investment with zero risk, serving as a benchmark for measuring risk.
Security Market Line
A line that depicts the relationship between the expected return of a market security and its risk as measured by beta.
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