A Pitfall to Avoid in Pursuing a Differentiation Strategy Is

question 56

Multiple Choice

A pitfall to avoid in pursuing a differentiation strategy is

• A)charging a premium price for the differentiating features.
• B)spending on activities to differentiate the company's product to enhance profitability.
• C)meeting and exceeding the meaningful gaps in quality,performance,service,and other attractive differentiating attributes offered by rivals.
• D)choosing a product offering that supports buyers' indifference to rival brands' offerings.
• E)trying to differentiate on the basis of attributes or features that are easily copied.

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