A Company's Biggest Vulnerability in Employing a Best-Cost Provider Strategy

question 60

Multiple Choice

A company's biggest vulnerability in employing a best-cost provider strategy is

• A)relying too heavily on outsourcing.
• B)getting squeezed between firms employing low-cost provider strategies and those using high-end differentiation strategies.
• C)getting trapped in a price war with low-cost leaders.
• D)being timid in cutting its prices far enough below high-end differentiators to win away many of their customers.
• E)not having a sustainable distinctive competence in cost reduction.

Comprehend the Elaboration Likelihood Model (ELM) and its application in PR strategies, with the ability to illustrate with examples.

Describe the ROPES process in PR and recognize the critical steps throughout a PR campaign.

Understand the usage, advantages, and disadvantages of surveys in PR research.

Differentiate among commonsense theories, working theories, and scholarly theories.

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Definitions:

Social Barriers

Obstacles within a society that prevent individuals or groups from accessing resources, opportunities, or rights, typically based on socio-economic, racial, or gender differences.

Luo Father

A term specific to the Luo community or cultural context, likely referring to a male parental figure or leadership position within the Luo people, an ethnic group in East Africa.

Anglo-American Mother

Anglo-American mother generally refers to a mother of English descent or nationality, particularly in the context of America, often highlighting cultural heritage or identity.

Hypodescent

Refers to a societal rule that assigns a person with mixed ancestry to the social category of the subordinate or minority group rather than the dominant one.