Best-Cost Provider Strategies Are Appealing in Those Market Situations Where

question 46

Multiple Choice

Best-cost provider strategies are appealing in those market situations where

• A)buyers are more quality-conscious than price-conscious.
• B)diverse buyer preferences make product differentiation the norm and where a large number of value-conscious buyers can be induced to purchase mid-range products.
• C)there are numerous buyer segments,buyer needs are diverse across these segments,only a few of the segments are growing rapidly,and sellers' products are strongly differentiated.
• D)buyers are more performance-conscious than value-conscious.
• E)a company is positioned between rivals who have ultra-low prices and rivals who have top-notch products in terms of both quality and performance.

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