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One of the Big Pitfalls in Crafting a Competitive Strategy

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One of the big pitfalls in crafting a competitive strategy is that managers,who are torn about the pros and cons of the various generic strategies,will opt for "stuck-in-the-middle" strategies that represent compromises between lower costs and greater differentiation,and between broad and narrow market appeal.True or false? Explain your answer.


Definitions:

Biomedical Therapy

Prescribed medications or procedures that act directly on the person’s physiology.

Family Therapy

Therapy that treats people in the context of their family system. Views an individual’s unwanted behaviors as influenced by, or directed at, other family members.

Repressed Thoughts

Unconscious defense mechanisms that involuntarily push threatening or conflict-ridden thoughts and feelings out of conscious awareness.

Psychoanalytic Techniques

Methods developed by Freud and his successors to explore the unconscious mind, such as free association, dream analysis, and transference.

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