________ Is Identifying and Appraising a Company's Resource Strengths and Weaknesses

question 67

Multiple Choice

________ is identifying and appraising a company's resource strengths and weaknesses and its external opportunities and threats.

• A)SWOT analysis
• B)Competitive asset/liability analysis
• C)Competitive positioning analysis
• D)Strategic resource assessment
• E)Company resource mapping

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Definitions:

Establish Responsibilities

The process of defining and assigning tasks and authorities to specific positions or employees within an organization.

Cash Equivalents

Short-term, highly liquid investments that are readily convertible to known amounts of cash with original maturities of three months or less.