When Looking at the Entire Industry,the Main Areas in a Company's

question 54

Multiple Choice

When looking at the entire industry,the main areas in a company's overall value chain where important differences between a firm's cost and value do not occur are in

• A)a company's own internal activities.
• B)the supplier's industry value chain.
• C)the forward channel portion of the industry chain.
• D)a company's own internal activities,the supplier's industry value chain,and the forward channel portion of the industry chain.
• E)a company's external activities,the supplier's part of the industry value chain,and the buyer's ability to integrate backward.

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Definitions:

Demographics

Statistical data relating to the population and particular groups within it, such as age, gender, income, education, which are used by businesses to identify and target specific market segments.

Geodemographic Segmentation

The process of analyzing and classifying populations based on geography and demographic characteristics to target marketing efforts more effectively.

Internet Marketers

Professionals who specialize in the use of the internet and digital platforms to promote, sell products, and build brand awareness for businesses.

Retailers

Businesses or individuals that sell goods directly to consumers, acting as the final step in the distribution chain from manufacturers to consumers.