The Competitive Pressures from Substitute Products Tend to Be Stronger

question 77

Multiple Choice

The competitive pressures from substitute products tend to be stronger when

• A)buyers are relatively comfortable with the quality and performance of substitutes,and the costs to buyers of switching over to the substitutes are low.
• B)there are more than 10 sellers of substitute products.
• C)substitutes exhibit the latest in technological innovation.
• D)buyers have high psychic costs in severing existing brand relationships and establishing new ones.
• E)demand for the industry's product is not very price sensitive.

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Definitions:

Respiratory Membrane

The thin barrier through which gas exchange occurs between the air in the lungs and the blood in capillaries.

Gas Exchange

The process by which oxygen is taken in and carbon dioxide is expelled, primarily occurring in the lungs between air in the alveoli and blood in the capillaries.

Surface Area

The total area of the outer surface of an object or the boundary covering of a three-dimensional figure.

Respiratory Membrane

A thin barrier in the lungs through which gas exchange occurs between the air in the alveoli and the blood in the capillaries.