The Best Test of Whether Potential Entry Is a Strong

question 12

Multiple Choice

The best test of whether potential entry is a strong or weak competitive force is

• A)the strength of buyer loyalty to existing brands.
• B)whether the industry's driving forces make it harder or easier for new entrants to be successful.
• C)whether the strategies of industry members are well matched to the industry's key success factors.
• D)whether the industry offers an opportunity for a blue ocean strategy.
• E)to ask if the industry's growth and profit prospects are strongly attractive to potential entry candidates.

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Definitions:

One-sided

Information or arguments presented from a single perspective without acknowledgment or consideration of alternate viewpoints.

High Discrepancy

A significant difference between current states or conditions and desired or expected standards, often motivating change or action to reduce the gap.

Low Discrepancy

Refers to a small gap or difference between two states or conditions, often used in psychology and marketing.

Emotional Appeals

Persuasive techniques that attempt to affect the audience's emotions in order to gain their support or change their opinion.