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A competitive environment in which there is weak to moderate rivalry among sellers,high entry barriers,weak competition from substitute products,and little bargaining leverage on the part of both suppliers and customers
Variable-interval
In the context of psychology, a schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed.
Reinforcement Principles
Psychological concepts that involve strengthening a behavior by providing a desirable consequence or removing an undesirable one.
Stimulus Generalization
The process by which a conditioned response is triggered by stimuli that are similar but not identical to the original conditioned stimulus.
White Rats
Laboratory rats, often of the albino variety, used in research and experiments.
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