Evaluating Whether an Industry Presents a Sufficiently Attractive Business Opportunity

question 28

Multiple Choice

Evaluating whether an industry presents a sufficiently attractive business opportunity usually does not involve a consideration of which of the following factors?

• A)The industry's growth potential
• B)Whether competitive pressures will likely grow stronger or weaker
• C)Whether the industry's future profitability will be favorably or unfavorably affected by the prevailing driving forces
• D)The company's competitive position in the industry and its ability to perform industry key success factors
• E)Whether the industry's product is strongly or weakly differentiated

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Definitions:

Positive Buying Experience

A customer's satisfactory and rewarding interaction with a business, product, or service, encompassing ease of purchase, quality of service, and overall fulfillment of customer needs.

Marketing Concept

A business philosophy focusing on identifying and meeting the needs and wants of consumers as the key to a company's success and competitiveness.

Consumerism

The movement advocating for the rights and protection of consumers, including the demand for products that are safe, reliable, and reasonably priced.

Very Restrictive Return Policies

Return policies that greatly limit the conditions under which products can be returned or exchanged by customers.