The Difference Between the Concept of a Company Mission Statement

question 37

Multiple Choice

The difference between the concept of a company mission statement and the concept of a strategic vision is that

• A)a mission statement typically concerns a company's present business scope ("who we are and what we do"),whereas the principal concern of a strategic vision is with the company's future business scope (long-term direction and future product-customer-market-technology focus).
• B)the mission is to make a profit,whereas a strategic vision concerns how to attract customers.
• C)a mission statement deals with what to accomplish on behalf of shareholders and a strategic vision concerns what to accomplish on behalf of customers.
• D)a mission statement concerns what to do to achieve short-run objectives and a strategic vision concerns what to do to achieve long-run performance targets.
• E)a mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there."

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Definitions:

Charisma

A personal quality attributed to leaders who arouse fervent popular devotion and enthusiasm.

Leader Traits

Refers to inherent qualities or characteristics that distinguish effective leaders from others, including intelligence, confidence, charisma, and integrity.

Transformational Leaders

Leaders who inspire and motivate their followers to exceed their own interests for the good of the organization or society.

Bass

Referring to Bernard Bass, a prominent researcher in the field of leadership, particularly known for his work on transformational leadership.