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Why Are Capabilities Critical to a Company's Quest for a Sustainable

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Essay

Why are capabilities critical to a company's quest for a sustainable competitive advantage?


Definitions:

Emotional Memories

These are memories strongly influenced by the emotions experienced during the event or situation being remembered.

Recognition

The process of identifying or acknowledging something as being familiar, such as recognizing a face or a piece of music.

Recall

The act of retrieving information or memories from the past, without having the items present for recognition.

Amygdala

A part of the brain's limbic system involved in emotion regulation, memory processing, and decision-making, particularly with emotional reactions.

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