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If a price floor is not binding, then
Coca-Cola
An American multinational beverage corporation known for its flagship product, a carbonated soft drink named after the company.
Pepsi-Cola
A globally recognized brand of carbonated soft drink manufactured by PepsiCo.
Soft Drink Industry
The soft drink industry encompasses companies and activities involved in producing, marketing, and selling non-alcoholic, typically carbonated beverages like sodas and fruit-flavored drinks.
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The process of creating and promoting a brand on a worldwide scale, maintaining a consistent identity and message across countries.
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