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Table 6-2
-Refer to Table 6-2. A price floor set at $5 will
Observational Approach
A research strategy where behavior is watched and recorded without intervention, often used to gather data on consumer habits.
Behavioral Reactions
Responses or actions taken by individuals or groups in response to environmental, social, or internal stimuli.
Emotional Reactions
The spontaneous and subjective feelings elicited in an individual in response to a stimulus, event, or situation.
Natural Use Environment
Refers to the typical setting or conditions in which a product is used by the consumer, affecting its performance and satisfaction level.
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