Table 7-2 This Table Refers to Five Possible Buyers' Willingness to Pay

question 35

Multiple Choice

Table 7-2
This table refers to five possible buyers' willingness to pay for a case of Vanilla Coke.
-Refer to Table 7-2. If the market price is $3.80,

• A)David's consumer surplus is $4.70 and total consumer surplus for the five individuals is $9.50.
• B)Megan's consumer surplus is $1.70 and total consumer surplus for the five individuals is $9.80.
• C)David, Laura, and Megan will be the only buyers of Vanilla Coke.
• D)the demand curve for Vanilla Coke, taking the five individuals into account, is horizontal.

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Definitions:

Fixed Costs

Costs that do not fluctuate with the volume of production or sales, such as rent, salaries, and insurance premiums.

Variable Costing

An accounting method in which costs that vary directly with production volume (such as materials and labor) are included in product costs, whereas fixed costs are not.

Absorption Costing

A system of accounting that entails adding all expenses incurred in production, including direct materials, direct labor, and both variable and fixed overheads, into the cost calculation of a product.

Product Cost

The total cost of manufacturing or purchasing a product, including raw materials, labor, and overhead expenses.